A Study of Attitude towards Using Online Social Networks of Dhonburi Rajabhat University’s Students
Received 22/05/2020 Kanlayanee Luangsoontorn1
Revised 25/01/2021
Accepted 05/02/2021
Abstract
This research aimed to study and compare the behaviors and attitudes towards using online social networks of students. The population of this study consisted of 403 students of Dhonburi Rajabhat University. The gather Data were statistically analyzed by percentage, mean and standard deviation. The statistics used for hypothesis testing were t-test, f-test, and the least significant difference method (LSD) for multiple comparison testing. The results revealed that most respondents were fourth-year female students of the Faculty of Management Science. Also, the respondents used online social media networks mostly at home with an average usage duration of two hours from 6:01 p.m. to midnight. The usage frequency was more than five times a week with the primary purpose to have a conversation with friends via mobile phones, and the most used online social media network was Facebook. In terms of attitudes towards using online social media networks, the highest average was the ‘social’ aspect (4.32), followed by the aspect of ‘thinking’ (4.22), ‘feeling’ (4.15), ‘action’ (4.08), ‘learning’ (4.06), and ‘health’ (3.68), respectively. Moreover, the comparison of students’ attitudes towards using online social networks showed that gender and faculty type differences affected students’ attitudes towards using the networks in ‘feeling’, ‘learning’, and ‘social’. Furthermore, the comparison of students’ behaviors in using online social networks unveiled that usage period differences affected students’ attitude towards using the networks in ‘thinking’.
Keywords: attitude, behavior, online social networks
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1 Instructor, Business Computer Program, Dhonburi Rajabhat University
e-mail: kanlayanee.l@dru.ac.th
