Public Relations Administration in Private Elementary Schools at Dusit District, Bangkok
Akegasit Yangdon
Abstract
The purpose of this research were to; (1) study and (2) compare the opinion ofadministrators, teachers and parents on the actual conditions and expectation on public relations administration, and (3) compare the overall opinions between the actual conditions and expectations of the public relations administration in private elementary schools at Dusit District, Bangkok. The samples were 33 school administrators, 175 teachers and 378 parents of students who are studying at private elementary schools in Dusit District. The sample size was determined by Kerjcie & Morgan table sample size. The instrument employed was a rating scale questionnaire with 40 questions. The statistics used for data analysis were mean, standard deviation, and one-way ANOVA. The results showed that (1) the opinion on the actual conditions and expectations of public relations administration was at high level, and (2) the overall opinions of each group on actual conditions and expectations were signiicantly different at level of 0.05
Keywords : public relations administration, public relation in public schools, actual conditions and expectations on public relations.
